Skype Mobile Experience

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Skype Mobile Experience

09/01/2017

In June, Skype, which is part of Microsoft, pivoted to become a more socially focused mobile platform, much different than its days as a pioneer in video calling. The Skype mobile experience includes group chats with personalized user colors, emoticons and overlays that can be used within messages, photos or video calls from the phone. A feature in the app called “Highlights” is a section for users to post pictures or videos and socially share out to contacts. A “Find” feature is the search engine that looks for restaurants, recipes or a place for users to engage with brands, such as bots to ask about products or for more information.

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