E-commerce has become a critical capability for all consumer goods manufacturers, regardless of their product category or traditional channels of distribution.
Understanding the impact that e-commerce has on your marketing organization, and the role that shopper marketing capabilities play in e-commerce, is essential for future success in the consumer goods marketplace.
Path to Purchase Leadership University, the professional training arm of the Path to Purchase Institute, is now offering "Shopper Marketing for E-Commerce," an e-learning course that fully explains:
how e-commerce has changed overall shopper behavior and the path to purchase,
the impact that e-commerce has on assessing and identifying key collaborative relationships between consumer goods manufacturers and retailers, and
how shopper marketing can be used to improve e-commerce success.
This unique course was produced in conjunction with Catapult, a leading shopper marketing agency with proven expertise in the realm of e-commerce.
For more information about the course or to register, click here.