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With U.S. retail ecommerce sales in food and beverage expected to have the highest compound annual growth rate between 2015-2020, CPG brands must continue to devise their digital marketing strategies, while finding new ways to engage in traditional retail stores. HelloWorld set out to explore current attitudes and behaviors in-store, and where mobile, promotion, and technology play a role.
This study covers the digital promotions that best motivate shoppers (for example: 67% of shoppers say they’d take advantage of a chance to win in-store), the role of data in post-purchase campaigns, and incentivizing app downloads for mobile engagement.