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Sales & Marketing

A collection of news, articles and other content about Sales & Marketing.

Hasbro Game Brand Goes Mobile

Marmalade Game Studio and Hasbro have extended their relationship to bring the Clue/Cluedo game brand to mobile devices.

Mattel Invests in Digital Supply Chain

Mattel has tapped JDA and KPMG to deliver a next-generation control tower program aimed at creating a more agile, responsive supply chain globally.

Online course examines the critical role that shopper marketing plays in driving e-commerce success.

Athletic apparel company Under Armour has added Clay Dean as its new Chief Innovation Officer. Dean will be responsible for driving Under Armour's global vision and strategy for Innovation, and cross-functional collaboration with its internal design, marketing, p

CG companies face flat or slow growth in established markets. In fact, in CGT’s 2016 ranking of the Top 100 Consumer Goods Companies, prior year revenue losses once again outnumbered revenue gains.