Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961.
Digital Transformation in Retail
There has been a lot of discussion about the digital transformation of retail, and yet the concept is so all-encompassing it can be a challenge to keep track of what it really means, where you are in the journey, and how it directly applies to your business.
Mountain Dew Kickstart is marketed as a healthier way to start your day than a traditional energy drink, soda, coffee, or tea.
PepsiCo states that Kickstart isn't an energy drink, but an enhanced soft drink.
Retail technology is evolving at supersonic speeds, but with so much new and emerging tech on the market deciding which to invest in can be a daunting task. Who can retailers turn to for help? Read on to discover retail’s most in-the-know and the top finishers in this annual look at the industry’s most influential.
Athletic apparel company Under Armour has added Clay Dean as its new Chief Innovation Officer. Dean will be responsible for driving Under Armour's global vision and strategy for Innovation, and cross-functional collaboration with its internal design, marketing, p
Upton’s Naturals, the Chicago-based company behind the first pre-seasoned, heat-and-serve jackfruit on the market, adds two new flavors to its lineup: Sweet & Smoky and Sriracha. Both varieties serve as a meat-free alternative for sandwiches, as a salad topping or as a snack.
Coy Pittman took home the top prize at RIS News' first-ever startup competition last year. As we gear up for the next event in June we caught up with the founder and CEO of Disco Melee to learn the company's latest developments and hear his advice for this year's field of competitors.
When the editors of Shopper Marketing and the Path to Purchase Institute met in mid-September to set the course for our Trends 2016 survey, we knew we would include a handful of budget/funding questions as usual.