Reaching the Urbanized, Aspirational World Consumer
CG companies face flat or slow growth in established markets. In fact, in CGT’s 2016 ranking of the Top 100 Consumer Goods Companies, prior year revenue losses once again outnumbered revenue gains. This has many CG companies turning to emerging markets.
However, as the world population rises, a growing percentage is urban and middle class. These new consumers are attractive to CG companies, but they are also demanding and difficult to reach. Furthermore, these markets present challenges in infrastructure and IT sophistication and variations in business practices and regulations.
Brands must find a way to penetrate these markets while maintaining profitability — download this white paper from GT Nexus (an Infor company) to learn how.