Path to Purchase Institute

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Path to Purchase Institute

The Path to Purchase Institute is a global member community serving the needs of brands, retailers, agencies and the entire ecosystem of solution providers along the path to purchase.

The Institute champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. By focusing on the forward-looking challenges and issues confronting our members and the industry at large, the Institute facilitates industry interaction and fosters a deeper understanding of all marketing efforts and touchpoints that influence purchase decisions in-store, online or anywhere along the path to purchase.