Mountain Dew Kickstart
Mountain Dew Kickstart is marketed as a healthier way to start your day than a traditional energy drink, soda, coffee, or tea.
PepsiCo states that Kickstart isn't an energy drink, but an enhanced soft drink. They believe that Mountain Dew fans will turn to this product as a healthier breakfast beverage alternative than regular Mountain Dew.
Because of the success of Kickstart, they recently introduced two new varieties that are designed to be more appealing for nighttime consumption.