EnsembleIQ Website/Newsletter Digital Advertising Specs

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EnsembleIQ Website/Newsletter Digital Advertising Specs

11/17/2017

Website Display Advertising Specs

  • 300 x 250 pixel rectangle (also submit a 320 x 50 pixel ad for display on mobile devices)
  • 728 x 90 pixel banner (also submit a 320 x 50 pixel ad for display on mobile devices)

Accepted file formats: .JPG, .GIF, .PNG or 3rd party tag; IAS trackers only accepted when embedded in a creative tag; impression trackers must be secure urls (i.e., https) to work
Max file size: 150K (animated .GIF files 10 seconds max; no limit on looping)

 

Website PRESTITIAL Advertising Specs

  • 600 x 450 pixel rectangle (appears on desktop only)

Accepted file formats: .JPG, .GIF, .PNG or 3rd party tag; IAS trackers only accepted when embedded in a creative tag; impression trackers must be secure urls (i.e., https) to work
Max file size: 150K 
Animation: Ad will only appear for 10 seconds; animated .GIF files 10 seconds max; no looping
Animation: Ad will appear 1 time per user per day

 

Website Expandable Advertising Specs

  • 300 x 250 Expandable:
    • 300 x 250
    • 300 x 500
    • 320 x 50 (for mobile devices)
  • 728 x 90 Expandable:
    • 728 x 90
    • 728 x 360 
    • 320 x 50 (for mobile devices)

Accepted file formats: .JPG, .GIF, or .PNG 
Max file size: 150K (animated .GIF files 10 seconds max; no limit on looping)
Third-party tags not accepted for expandable ads.
Expandable ads only appear on desktop devices.

Click here for a demo of the expanding ads

 

Newsletter Advertising Specs

 

300 x 250 pixel rectangle AND/OR 728 x 90 pixel banner

  • Accepted file formats: .JPG, .GIF, .PNG. Note that most email clients do not support animated .GIF images. 
  • Max file size:  100K
  • Click-Through Link: 3rd party click trackers can be used. Please supply valid URL to tracking pixel. No shortened/rediect links (e.g., bit.lyow.ly) allowed.

Native/text ad 

  • Image: 300 x 300 pixel size
    • .JPG, .GIF, .PNG. Note that most email clients do not support animated .GIF images. 
    • Max file size:  45K
  • Headline copy: Max 49 characters, including spaces
  • Body copy: Max 200 characters, including spaces
  • All content subject to change to ensure email deliverability.

 

Materials Submission: 

Please email your creatives to your Digital Operations Manager.

 

CREATIVE BEST PRACTICES:

  • Design mobile-first (320x50px). Do not simply shrink your leaderboard creative.
  • Less text is better. Branding and call to action should be the whole ad.
  • Make sure all text is legible.
  • Don't just link to your home page — make an offer or call to action so users won't just make a mental note to visit your site later.
  • Use color to make your ad stand out — but not so much as to make them more difficult to read.
  • If the background of the ad is a light color (e.g., white, light gray), make sure to put a border around it — but a colorful background is preferred.
  • The smaller the file size, the faster the ad will load.