Canadian Grocer Website/Newsletter Digital Advertising Specs

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Canadian Grocer Website/Newsletter Digital Advertising Specs

04/11/2019

NEWSLETTER ADVERTISING SPECS

  • 300 x 250 pixel Big Box 
  • 728 x 90 pixel Leaderboard

Accepted file formats: .JPG, .GIF, or .PNG
Max File Size: 40K (Animated GIF max is 150K)
Colour Format: RGB
Animation: 30 seconds or less (loops included); 15 seconds recommended; maximum 3 loops; 5 fps; Many versions of Outlook still do not support animated GIFs. Please include all important information on the first frame when using animated GIFs.
Click-through URL: Ad must click-through to one URL (supply separately, not embedded); URL to PDF or "mailto:" are not accepted
3rd Party Tag: For optimal performance, please provide 1x1 impression tracker, click tracker and image file (PNG/JPG/GIF — no JS or Flash) per each placement. One creative per placement; there should be no creative or campaign rotation.

 

 

Website Display Advertising Specs

  • 300 x 250 pixel Big Box 
  • 728 x 90 pixel Leaderboard 

Accepted file formats: .JPG, .GIF, .PNG,* HTML5 or 3rd party tag
Max File Size: 40K 
Colour Format: RGB
Animation: 30 seconds or less (loops included); 15 seconds recommended; maximum 3 loops
Click-through URL: Ad must click-through to one URL (supply separately, not embedded); URL to PDF or "mailto:" are not accepted
Audio: EnsembleIQ does NOT support ads with audio on by default. Audio must be initiated by the user, on click.
3rd Party Tag: One creative per placement; there should be no creative or campaign rotation. A list of accepted 3rd party vendors can be found here: https://support.google.com/admanager/table/7281770

HTML5 Requirements: Max file size is 100KB, and it must contain Universal clickTAG. Animation requirements are 30 seconds or less (loops included); 15 seconds recommended; maximum 3 loops. If submitting code for Canadian Grocer to host, please include only image assets as part of .ZIP package. All scripts and other files referenced in HTML5 code should be externally hosted by client.

* Although PNG's are accepted as part of IAB Standard CUAP, it is not well supported in some older browsers. We advise against it.

 

 

WALLPAPER ADVERTISING SPECS

• 1920 x 1080 pixel

Accepted file formats: .JPG
Max File Size: 250K 
Colour Format: RGB
Animation: None
Click-through URL: Not accepted
Audio: None

  • Adjustments may need to be made to fit the Wallpaper to a site's specific content width. Ask your account manager
  • Design should not be text-heavy as certain words may be cut off due to variances in user screen resolutions
  • Due to variations in screen resolution, keep essential graphics and copy close to the inner edges
  • Supply one large wallpaper rather than separate creative for each "gutter" (i.e., left side or right side)
  • Click here to view a sample template.
     

 

NEW ON SHELF NEWSLETTER - SPONSORED PRODUCT

  • Image - 360x240px, 72 DPI
  • Product Name - Max 49 Characters
  • Body Copy - Max 200 words

Accepted file formats: .JPG, .PNG, .GIF
Max File Size: 500K 
Colour Format: RGB
Animation: None
Click-through URL: Must click-through to one URL featuring the product; URL to PDF or "mailto:" are not accepted.